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The Advantages of eBay for Online Sellers

Published on Sep. 10, 2015

Last updated on Jan. 05, 2024
3 min read

Just about everybody in the developed world has at least heard of eBay. As I’m updating this article in April 2020, it ranks as the 48th most popular website in the world and the 11th in the United States.

There’s no question that it’s an extremely popular marketplace. But is it really the best place for you to start selling online? Just what are the advantages of eBay?

Fully updated 4/6/2020.

The Top 6 Benefits of Selling on eBay

1. Instant Trust (Just Add Products!)

While not everybody trusts eBay, the vast majority of its shoppers do. It has a customer satisfaction rating of 79% as of 2019.

Customers buying on eBay have protection against scams and bad service. Having eBay act as a third-party arbitrator means customers feel much safer going out on a limb and buying from you, even if they’ve never heard of your company before. That translates into you having to work much less for each sale.

2. The Option to Auction

Advantages of eBay: Online Auctions

eBay first became famous for its auctions and has remained the top auction marketplace on the web ever since. This gives you much more flexibility as a seller—you can put items up for auction to get a higher price. The option to set a reserve price ensures that you won’t sell something for a fraction of what it’s worth.

For everything that doesn’t auction well (such as the majority of in-production items), you can use eBay’s fixed-price listings.

3. Excellent SEO

Although eBay is not quite the equal of Amazon on Google, it has great search engine optimization. Search for something like antiques or, famously, PEZ dispensers, and you’ll find eBay before long. That means high chances of people searching on Google and winding up on your product’s listing, without you ever building a website.

4. Lower Fees

While Amazon typically charges about 15% plus other fees per sale, eBay usually charges 10% (though it's closer to 13% when you count payment processing like PayPal). The fees can quickly add up on either website, but the lower percentage on eBay means you will generally make a bigger profit per sale there. Plus, you can drop your fees even lower by becoming a Top Rated Seller or subscribing to an eBay Store plan.

5. Shipping Assistance

Global Shipping with eBay

One of the best benefits of selling on eBay is that sellers get access to remarkable savings on shipping, sometimes as high as 52% off. The lower shipping costs will make your listings more attractive to buyers. They also give you a competitive edge over marketplaces that don’t offer discounts like those.

In addition, their Global Shipping Program makes it easy for U.S. sellers to ship to anywhere in the world. This can be an enormous timesaver.

6. A Giant Market

eBay currently has 183 million active users. While that leaves it a distant second to Amazon, it’s still the equivalent of more than half the US population. That’s an incredible level of exposure for your product listings and means that your potential for sales is almost limitless.

If Those Are the Pros, Then What Are the Cons?

Every selling platform is designed to make money for the platform owner first and users like you second. As a result, you’ll face a few challenges beyond just paying the fees:

  • A keyword-oriented structure that is unfriendly to products that aren’t already popular (but you can work this system with eBay SEO).
  • A system built to favor the buyer, sometimes to the point that sellers claim that unfair customer reviews have ruined their eBay careers.
  • A competitive marketplace.

Do the Advantages of eBay Make It Worthwhile?

eBay has an edge over Amazon with its lower fees (in most cases) and shipping discounts, and has far more buyers than any of the other online marketplaces. Most sellers will find that it’s one of the best places for them to do business online.

On the fence? Try selling a handful of things from around your house and see if you like how it goes. Find out how to get started with our beginner's guide to selling on eBay and eBay's own instructions.

Justin Golschneider
Product Manager

Justin has over a decade of experience in ecommerce and customer service. He is an obsessive researcher with a passion for accuracy, and his articles for ChannelReply alone have reached over a million readers. He holds a bachelor's degree in English.