ChannelReply Blog

Advanced Amazon Messaging Systems

Published at Dec 01, 2017.

When you have to deal with high-volume Amazon support, Buyer-Seller Messages just don’t cut it anymore. You don’t have time to manually customize every message, manage Amazon messages separately from other support channels, or dig through old messages to evaluate agent performance. You need a more powerful Amazon messaging system.

So, what options do you have?

Last updated 1/16/2019.

Upgrading to a Helpdesk

Zendesk as an Amazon Messaging System

Above: Amazon messages in Zendesk.

Professional helpdesks provide impressive suites of customer service tools. Several have integrated with Amazon, and if Amazon’s messaging system were a horse-drawn buggy, helpdesks would be helicopters. The upgrade is immense.

Here are a few examples of what most Amazon-compatible helpdesks can do:

  • Create a library of canned replies similar to Amazon’s email templates, plus…
    • Add placeholders to canned replies, automatically entering details such as the customer’s name and info about their order anywhere you want
  • Search and filter your messages just like on Amazon, but with the freedom to create any filter you can dream up
  • Assign tickets to agents manually or automatically
  • Track agent performance and generate reports
  • Manage customer service from other channels on the same screen, including:
    • Email
    • eBay
    • Social media platforms like Facebook and Twitter
    • Numerous other third-party platforms
    • Your own websites, including those built with popular store builders like…
      • Shopify
      • WooCommerce
      • LemonStand
    • Live chat
    • Telephony

These tools make a world of difference. Not only do they improve your customer service team’s performance, they also make it easier for you to track and manage their work.

So, which helpdesks can provide these capabilities for Amazon sellers?

1. Zendesk

ChannelReply Custom Field in Zendesk Macro

Replying to an Amazon ticket in Zendesk using a macro (canned reply) with placeholders. The text in the reply, including the buyer's name and the ASIN, was entered with two clicks.

One of the best helpdesks available, Zendesk can do everything we mentioned above. Plus, it's capable of working as an eBay and Amazon autoresponder.

Amazon Compatibility

Zendesk integrates with Amazon via ChannelReply. Note that you must use Zendesk’s Team plan or better for the integration to work correctly.


Zendesk Team costs $19 per agent per month when billed annually. Advanced plans range up to $199 per agent per month.

Free Trial

Zendesk offers a 30-day free trial.

2. Freshdesk

Amazon Ticket in Freshdesk with ChannelReply

An Amazon ticket in the Freshdesk Mint interface. The ChannelReply app is indicated on the right.

Freshdesk is an affordable alternative. It has most of the same capabilities as Zendesk, often provides awesome features at lower price points, and can also work as an Amazon and eBay autoresponder.

Amazon Compatibility

Freshdesk integrates with Amazon via ChannelReply. All plan levels are compatible, but some ChannelReply features are not available on Freshdesk Sprout.


Freshdesk’s basic Sprout plan won’t cost you a dime—it’s truly free service desk software. Higher-level plans range up to $89 per month when billed annually.

Free Trial

If you want to try one of Freshdesk’s paid plans, they offer a 21-day free trial.

3. Desk by Salesforce

Amazon Ticket in Desk with ChannelReply

Viewing an Amazon ticket in Desk.

Desk is a legacy helpdesk designed to work as an extension of the top CRM Salesforce. They no longer accept new customers, so you can skip this option if you don't already have it.

Amazon Compatibility

Desk integrates with Amazon via ChannelReply. Note that only their top two plans, Pro and Business Plus, are fully compatible.


Billed annually, per agent per month, Pro costs $60, while Business Plus costs $100.

Free Trial

Desk no longer accepts new customers.

4. Help Scout

Amazon Message in Help Scout

A zoomed-out view of threaded Amazon messages in Help Scout.

Help Scout is a beautifully clean and easy-to-use helpdesk. Plus, the Help Scout customer service team is renowned for treating even small customers like royalty.

Choose Help Scout if you want software that "just works" and don't want to spend a lot of time fiddling with detailed settings or dealing with clutter all over your screen. Just note that some advanced tools are unavailable for Amazon in Help Scout, such as using customer details in saved replies or creating an autoresponder.

Amazon Compatibility

ChannelReply allows you to connect both Amazon and eBay with Help Scout. All ChannelReply features are available on Help Scout's Standard plan except Custom Fields (shown at the top of the screenshot above), which require Help Scout Plus or better.


Help Scout Standard costs $20/user/month when billed annually, while Plus costs $32/user/month.

Free Trial

Help Scout offers a 15-day free trial.

Upgrade to a Better Amazon Messaging System

ChannelReply Homepage

Don’t limit yourself to the handful of customer service tools on Amazon. Try Zendesk, Freshdesk or Help Scout and integrate with Amazon using a free trial of ChannelReply. You’ll never want to go back!

What People Say About Us

Start 14 Days Free. No Credit Card Required.
Start Free Trial