ChannelReply Blog

Battle of the Helpdesks: Freshdesk vs. Zendesk

Published at Oct 02, 2017.

“Zendesk vs. Freshdesk: who would win?” It’s a question many ChannelReply customers ask when trying to decide which helpdesk would be best for managing eBay, Amazon and Walmart messages.

Since we work closely with both businesses, we are officially neutral. But, since people often ask, here are our opinions about which helpdesk is better for what.

Last updated 12/26/2019.

1. Freshdesk vs. Zendesk Support Pricing

Zendesk vs Freshdesk Pricing

This area has a clear winner: Freshdesk. They offer totally free service desk software in the form of their Sprout plan, and many other Freshdesk plans are noticeably cheaper than Zendesk plans. The added costs of Zendesk Support are often worth it, but when budget comes first, go Freshdesk.

2. Zendesk vs. Freshdesk Features

Let’s assume that choosing Freshdesk means saving money. Moving forward, we’ll focus on Zendesk Team and Freshdesk Blossom. Billed annually, per agent, Zendesk Team costs $19 per month while Blossom costs $15. Let's see how the two stack up.

Ticket Organization

In my opinion, this is a place where Zendesk really shines. Freshdesk does offer very powerful ticket filtering using views, letting you see any specific set of tickets you want. But Zendesk views provide a much more visual and informative interface.

With Freshdesk, you select a view from a dropdown menu and then see your messages filtered accordingly. 

Freshdesk Ticket Organization in Mint 

You can also very easily re-sort the tickets and combine filters to see a specific subset of messages.

Freshdesk Ticket Organization with Filters and Sorting

But Zendesk arranges all your views on the side of the screen and lets you select them with one click instead of two. They also all have counters showing how many messages are in each view; Freshdesk only shows ticket numbers on its dashboard. These Zendesk ticket counters are extremely helpful for monitoring message volume in real time.

Zendesk Ticket Organization

There are definitely points for both sides, but for me, Zendesk’s ticket counters win.

Want to sort ecommerce tickets into Zendesk views? See "How to Create Zendesk Views for eBay and Amazon."

Ticket Management

Both Zendesk and Freshdesk offer predefined replies / canned responses / macros, allowing you to save answers to common questions and reuse them at will.

Freshdesk Macro Creation

They also both include placeholders. Placeholders can automatically fill in just about any piece of info you have about a customer. For example, the most common use of placeholders is to automatically enter the customer’s name in each canned response so you don’t have to type it in.

Zendesk Macro Creation

Freshdesk's placeholders are better organized and easier to enter in canned responses, as they are sorted into categories and you can enter them with a click. Zendesk simply has a long list, and you have to either start writing in the code and then select the one you want, or find it in the list, copy it, and paste it into your message.

(Want more on placeholders? See our guide to setting up ChannelReply custom fields as Zendesk placeholders or doing the same thing in Freshdesk for a few detailed examples of placeholders in action.)

Finally, Freshdesk Blossom offers basic collision detection with traffic cop. This can help prevent your agents from writing different replies to the same tickets, saving your customers a lot of confusion. Zendesk’s collision detection features are only available on Professional or better.

Zendesk won this category originally, but in 2019, Freshdesk wins in ticket management.

Multichannel Message Management

You can integrate Zendesk and Freshdesk with eBay, Amazon and Walmart, of course. But what's the difference between how those integrations work?

Autoresponder systems for all three marketplaces are available for both Zendesk and Freshdesk. Tie so far.

Zendesk's integrations have been around longer. A few more tools and options (like multilingual Amazon support) are currently available for merchants using Zendesk.

However, Freshdesk has taken the lead in other spots. Their automations allow you to build advanced triggers based on order data from eBay, Amazon and Walmart. Zendesk triggers don't have this capability.

You can find a much more detailed breakdown of these differences in "Zendesk, Freshdesk, Help Scout or Gorgias for Ecommerce Support?"

OK, enough about online marketplaces. What about other channels?

  • Both Zendesk and Freshdesk can integrate with email, Twitter and Facebook.
  • Basic telephony integration can be added to Freshdesk for free with Freshcaller Sprout, and to Zendesk for free with the Zendesk Talk Lite plan.
  • Likewise, both offer basic live chat integration for free via Freshchat Sprout / Zendesk Chat Lite.
  • Both can integrate with tons of other services through the use of apps, including free integrations for Shopify and MailChimp.

It's a tie. Although Zendesk won this category in both 2017 and 2018, Freshdesk has just barely managed to close the gap in 2019.


Zendesk App Directory, May 2019

The vanilla versions of both Zendesk and Freshdesk are pretty slick, but what if you want the additional features of third-party apps beyond those mentioned above?

Both platforms will give you options for plenty of integrations. But Zendesk is the absolute king of apps. While Freshdesk provides 530+ apps, Zendesk Support has over 850. Whatever you want to integrate, there’s a good chance it’s possible with Zendesk—or will be soon.


Both platforms offer tools for reducing ticket volumes by letting customers support themselves. We’re going to look specifically at what you get with Zendesk Team and Freshdesk Blossom without paying for anything extra.

Freshdesk’s Knowledge Base

Freshdesk Knowledge Base Article Writing Interface

All Freshdesk plans include a knowledge base, and most of the features are available on Blossom. These include:

  • A public knowledge base where your customers can find answers to common questions.
  • A private knowledge base where you can store training materials for your agents and similar content out of view of your customers.
  • Email to Knowledge Base,” a feature that lets you automatically transform replies to customer messages into drafts of new help articles.
  • An embeddable help widget (available on request) that customers can use to search your knowledge base or contact you.
  • Dependent fields for your contact form; these allow you to gather more information about each problem.

Zendesk Guide Lite

With Zendesk Team, you automatically get access to Zendesk Guide Lite. Its features are:

Who Wins on Self-Service?

This is another point for Freshdesk when you only want to pay for Zendesk Team or Freshdesk Blossom. However, if you're willing to pay for Zendesk Guide, it’s worth noting that the paid plans are much more powerful even than all the good stuff Freshdesk includes for free.


Zendesk Reporting

Zendesk Reporting Overview Dashboard

Zendesk Team comes with robust reporting features, including:

  • Multiple reporting dashboards, with both an overview and more detailed reporting on specific areas of performance.
  • Benchmark comparisons against other Zendesk users in your industry, allowing you to see if your support team is performing above or below average.
  • Basic info on the performance of your Zendesk Guide Lite help center.

Freshdesk Reporting

Freshdesk Blossom offers:

Who Wins on Reporting?

Zendesk wins the point for reporting. Although Freshdesk's reporting is pretty powerful, they recently moved features like time tracking and customer satisfaction reports to their more expensive plans. Zendesk's comparable reports and the neat bonus of Zendesk Benchmark mean they've taken the lead in 2019.


Freshdesk Arcade Admin

We have to give Freshdesk another point: we haven’t seen any other helpdesk incorporate game mechanics. They offer cool features like high scores and achievements that make it a lot more fun to compete for Employee of the Month. Used right, these can be great morale boosters.

3. Customer Service Availability

Just because you’re using the software to provide customer service doesn’t mean you’ll never need help yourself.

Zendesk offers Team subscribers customer service via email eight hours a day, five days a week. Freshdesk provides 24/5 phone and live chat support and 24/7 email support on all plans.

If support availability and the option to chat with or call support are important to you, then this point goes to Freshdesk.

What Wins: Zendesk Team or Freshdesk Blossom?

Business Decision

All told, things are pretty even! Zendesk and Freshdesk tied in 2017. In 2018, Freshdesk's quickly improving features made it the winner. Now here’s a quick recap of which helpdesk wins which points in 2019:

  • Price: Freshdesk
  • Ticket organization: Zendesk
  • Ticket management: Freshdesk
  • Multichannel message management: Tie
  • Apps: Zendesk
  • Self-service: Freshdesk
  • Reporting: Zendesk
  • Other: Freshdesk
  • Customer service availability: Freshdesk

Freshdesk Blossom wins! Freshdesk's decision to reduce the price of Blossom while keeping features competitive has helped them secure the lead for another year.

This is extremely subjective and based on opinions held only by some of our team. The contest of Zendesk vs. Freshdesk is best decided by which works better for your customer service department. And it’s easy to find out: both offer extensive free trials. Try out both Zendesk and Freshdesk and discover which one best fits your company!

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