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7 Multi-channel Software Solutions for eBay and Amazon Sellers

Published on Aug. 15, 2016

Last updated on Nov. 15, 2020
3 min read

Freedom to sell on multiple websites is one of the biggest advantages of ecommerce. But when you’re selling on eBay and Amazon and more besides, the complexities of each channel can make you feel like you’re running seven businesses instead of one. So, we’ve compiled this list of multi-channel software eBay/Amazon sellers love for their ability to make the job easier.

This article covers a total of seven software solutions across four categories. They are numbered in order of appearance and the numbers do not represent any kind of ranking. Last updated 10/29/2020.


Railway Junction

Shipping often consumes more time than any other aspect of ecommerce. Automating tedious tasks like selecting carriers and uploading tracking numbers can make every day easier.

1. Ecomdash

Shipping is just one of the many solutions ecomdash offers. Their shipping management system lets you track the status of all your packages across multiple carriers, print shipping labels in bulk, automatically select the cheapest carrier for a job, and more. They also integrate with dozens of ecommerce marketplaces and online selling platforms.

2. ShipStation

For those who want to an affordable solution that focuses entirely on shipping, ShipStation is often the way to go. It can integrate with anything under the sun and offers comparable shipping features.

Customer Service

Customer Service Team

Sick of switching between Amazon, eBay, and an email client to answer your customer support requests? So were we.

3. ChannelReply

As eBay and Amazon sellers ourselves, we became distressed by the lack of a multichannel customer service integration solution. We loved using the fantastic CRM Zendesk for our own websites, but we couldn’t use it with the marketplaces.

This changed the story of our company from one of ecommerce to an SaaS story. We created—and later improved—Zendesk integrations for eBay, Amazon, and Walmart messages. Now you can manage marketplace customer service from the same screen where you handle your own website’s emails.

However, we realized not everyone wants to use Zendesk or likes their pricing plans. So we created integrations with FreshdeskHelp ScoutGorgias, and Re:amaze. Customer service for eBay, Amazon and Walmart is easier than ever before!


Price War

Price optimization keeps many online sellers on a daily wild goose chase for the optimal price. Every time they change their price, their competitors change theirs in response, and so it goes back and forth all day.

Repricing software fights the price war for you. You can generally set maximum and minimum prices, and the software will work from there to find the best price at any given time.

4. SellerActive

SellerActive includes powerful Amazon & eBay repricing software. It boasts a tremendous 72% Buy Box win rate on Amazon. SellerActive can also integrate with Walmart, Newegg, and more.

5. Feedvisor

Feedvisor has long been one of the absolute best Amazon repricers in the world. They've recently added support for repricing on eBay and your own online store, making them true multi-channel software.

6. Wiser

Rather than offering automated repricing, Wiser provides deep pricing intelligence. If you want a tool that monitors your competitors' prices but lets you handle the actual changes yourself, they're a great choice.



One of the fastest ways to send your seller rating / feedback score / reputation straight to Davy Jones’ locker is to make sales and then cancel them because you’ve already sold out. Multi-channel inventory management software can stop that from happening. How? By automatically updating stock levels on every website through which you sell.

1b. Ecomdash

Ecomdash offers inventory tracking for eBay, Amazon, and more at a relatively low price, in addition to their shipping management tools. They’re a particularly good choice for the budget-conscious seller.

4b. SellerActive

SellerActive also includes inventory management tools that work across eBay, Amazon, Walmart, Newegg and more. If you need a repricer and an inventory management solution bundled into one platform, they're one of the best options available.

7. QuickBooks Commerce

QuickBooks Commerce (formerly TradeGecko) provides inventory tracking and order management, and has reasonably flexible pricing. You can learn more about their inventory management system here.

Is Multi-channel Software Right for Me?

Every one of these software solutions can easily go beyond paying for itself. Whether it’s by freeing up time or building customer trust, the benefits are immense. They’re well worth the price for any multi-channel seller who wants to feel like they’re running just one business again.

Want to give one a shot? Try ChannelReply free.